Barnum meets Biomimicry

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The proper quote by H. L. Mencken, not P.T. Barnum, is either “Nobody ever went broke underestimating the taste of the American public” or “No one in this world has ever lost money by underestimating the intelligence of the great masses of the plain people.”

Or, I guess, underestimating the willingness to spend on fashion.

 On a separate note, this guy is awesome, my new favorite animal.

How can we combine these things?

Well, given that some women will buy 50 pairs of shoes, can we make a single shoe that has chameleon qualities? Really, how hard is it to change colors? We can make invisibility cloaks; surely someone can cobble together a shoe that matches the dress and purse!

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